Invest in feedback, not guesswork .

Expert teardown of your MVP before launch. We find what's broken, what's confusing, and what'll cost you users—so you ship smart, not sorry.

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image of professional man sitting in an office
image of professional man sitting in an office
image of professional man sitting in an office

Fresh eyes catch what familiarity misses.

An MVP Teardown is a detailed review of your product by someone who's never seen it before—the same fresh eyes your users will have. We go through your MVP like a real user would, document every issue, friction point, and confusing moment, then walk you through it live. This isn't a checklist.

This isn't generic feedback. It's a brutal-but-constructive teardown that shows you exactly what's working, what's not, and what you need to fix before launch.

Three deliverables, one complete teardown.

Written Teardown

A detailed written review covering UX, onboarding, navigation, copy, and core functionality. Every friction point documented and organized by severity.

DELIVERY TIMELINE / 3-5 days

Live Walkthrough

60-minute working session where we walk through the entire teardown, show you what we experienced, and help you prioritize fixes. No slides, just real feedback.

SESSION LENGTH / 60 minutes

Prioritized Fix List

Clear roadmap of what to fix and in what order. You'll know what's critical before launch, what's nice-to have, and what can wait.

ORGANIZED BY / Impact

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Questions about the audit?

Any more questions?

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What kinds of issues do you typically find?

The most common problems we catch: confusing onboarding flows that lose users in the first 60 seconds, unclear value propositions that don't explain what the product actually does, navigation that hides critical features, copy that assumes too much context, mobile experiences that break or feel clunky, and friction points where users have to guess what to do next. We also flag bigger strategic issues—like features that don't align with your stated goal, or core flows that work against how people naturally want to use the product.

Who is this for?

Founders and teams who've built an MVP and are about to launch (or just launched) and want an honest assessment before real users see it. It's also for teams pivoting their product, adding a major new feature, or preparing for a funding pitch and want to make sure the product experience backs up the story. If you're too close to your product to see what's broken, this is for you.

How does the process work?

Book the teardown, then give us access to your product (staging environment, demo account, or live link—whatever works). We go through it like a real user would, document everything we find, and deliver a written teardown document within 3-5 business days. Then we schedule a 60-minute live session where we walk you through the entire teardown, answer your questions, and help you prioritize what to fix first.

How long does the whole process take?

From booking to final debrief, plan for 1-2 weeks. The written teardown is delivered within 3-5 business days after we get access. The live debrief is scheduled after you've had time to review the document—usually within a week of receiving it.

What if I disagree with some of your feedback?

Good. That means you're thinking critically about your product. The teardown isn't gospel—it's one expert perspective based on what we experienced. Some issues will be obvious fixes, others will spark debate, and a few might not apply to your specific context. The goal is to surface blind spots and help you make better decisions, not dictate what you must do.

What kinds of issues do you typically find?

The most common problems we catch: confusing onboarding flows that lose users in the first 60 seconds, unclear value propositions that don't explain what the product actually does, navigation that hides critical features, copy that assumes too much context, mobile experiences that break or feel clunky, and friction points where users have to guess what to do next. We also flag bigger strategic issues—like features that don't align with your stated goal, or core flows that work against how people naturally want to use the product.

Who is this for?

Founders and teams who've built an MVP and are about to launch (or just launched) and want an honest assessment before real users see it. It's also for teams pivoting their product, adding a major new feature, or preparing for a funding pitch and want to make sure the product experience backs up the story. If you're too close to your product to see what's broken, this is for you.

How does the process work?

Book the teardown, then give us access to your product (staging environment, demo account, or live link—whatever works). We go through it like a real user would, document everything we find, and deliver a written teardown document within 3-5 business days. Then we schedule a 60-minute live session where we walk you through the entire teardown, answer your questions, and help you prioritize what to fix first.

How long does the whole process take?

From booking to final debrief, plan for 1-2 weeks. The written teardown is delivered within 3-5 business days after we get access. The live debrief is scheduled after you've had time to review the document—usually within a week of receiving it.

What if I disagree with some of your feedback?

Good. That means you're thinking critically about your product. The teardown isn't gospel—it's one expert perspective based on what we experienced. Some issues will be obvious fixes, others will spark debate, and a few might not apply to your specific context. The goal is to surface blind spots and help you make better decisions, not dictate what you must do.

What kinds of issues do you typically find?

The most common problems we catch: confusing onboarding flows that lose users in the first 60 seconds, unclear value propositions that don't explain what the product actually does, navigation that hides critical features, copy that assumes too much context, mobile experiences that break or feel clunky, and friction points where users have to guess what to do next. We also flag bigger strategic issues—like features that don't align with your stated goal, or core flows that work against how people naturally want to use the product.

Who is this for?

Founders and teams who've built an MVP and are about to launch (or just launched) and want an honest assessment before real users see it. It's also for teams pivoting their product, adding a major new feature, or preparing for a funding pitch and want to make sure the product experience backs up the story. If you're too close to your product to see what's broken, this is for you.

How does the process work?

Book the teardown, then give us access to your product (staging environment, demo account, or live link—whatever works). We go through it like a real user would, document everything we find, and deliver a written teardown document within 3-5 business days. Then we schedule a 60-minute live session where we walk you through the entire teardown, answer your questions, and help you prioritize what to fix first.

How long does the whole process take?

From booking to final debrief, plan for 1-2 weeks. The written teardown is delivered within 3-5 business days after we get access. The live debrief is scheduled after you've had time to review the document—usually within a week of receiving it.

What if I disagree with some of your feedback?

Good. That means you're thinking critically about your product. The teardown isn't gospel—it's one expert perspective based on what we experienced. Some issues will be obvious fixes, others will spark debate, and a few might not apply to your specific context. The goal is to surface blind spots and help you make better decisions, not dictate what you must do.